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Ever create the perfect custom color...
...only for the band to give it away?
Factory-colored attachments can stand out after a custom color service, revealing an otherwise flawless install.
DESIGNED EXCLUSIVELY FOR
TAPE | WEFTS | THREADS
See The Difference
Custom color doesn't always color the bands.
What is KOVA?
KOVA is a professional pigment that colors what traditional hair dye doesn't.
WHY HAIR EXTENSION SPECIALISTS LOVE KOVA™
Freedom to Create
Offer more custom color services with confidence.
Save Your Client's Investment
No need to convince your client to buy new extensions when they want a color change.
Protect Premium Hair
Refresh the attachment instead of replacing an expensive extension set.
Designed for Professionals
Built specifically for extension artists and modern installation methods.
Frequently asked questions
How long does it last?
KOVA is designed to be a semi-permanent solution that will last until your client's next maintenance appointment, or longer. If additional blending is needed after washing or regular wear, it can be reapplied during the maintenance service. Bleaching or chemical services may lighten the pigment prematurely.
Can KOVA be used on the hair itself?
No. KOVA is specifically designed for extension bands, tape tabs, and other extension attachments. It is not intended as a hair color.
Can I layer colors?
Yes. KOVA's buildable formula allows you to deepen the color with additional coats to achieve your desired match.
Why not just use regular hair dye?
Traditional hair color is formulated for hair fibers, not extension attachments. KOVA was developed specifically for coloring the areas hair dye doesn't effectively reach.
How long does it take to apply?
KOVA is designed to fit seamlessly into your existing workflow. Most applications take less than a minute to color-match the extension attachment, depending on the method and the level of coverage needed.